Coffee News Advertising Benefits
Psychologists understand that the more we are exposed to something, the better we remember it. Up to date research tells us that it takes up to 20 exposures of a new idea or concept to really imprint on the brain to remember it. Keep this in mind when you promote your business or organization or offer.
If you want people to remember your company when they need you, then give them the opportunity to remember you by keeping your brand and identity in front of them as often as possible – within the limits of your marketing budget. Here’s how Coffee News® can help you!
Top Reasons to Advertise in the Coffee News:
To learn more about Coffee News®, its popular appeal and what it can do for your business, we invite you to take a few minutes and Watch our Video below!
https://bethune-appart.com/agents/maya Exclusive – Lock out your competition! We only allow one company per category to advertise with us. Your competitors are not allowed in, promoting you as the industry leader.
http://thetrashbincleaners.com/78455-zaditor-cost.html Effective – Coffee News® is seen three meals a day, seven days a week. Coffee News® allows you to reach a large, targeted audience. The advantage of local advertising.
http://clinicasantlluis.com/241289-dts11203-moaña-conocer-gente-soltera.html Affordable – With Coffee News®, you are targeting your local clients, and not paying for markets that you are not in. Coffee News® manages to reach the highest concentration of potential customers of any media, for a fraction of the cost!
http://www.fotosantiguascanarias.org/347913-dts16066-dating-torquemada.html It’s Positive – Coffee News® provides businesses the benefits of advertising next to good news, reflecting them in a positive light. With Fresh Trivia, Horoscopes, What’s Happening content or to enter the monthly readers contest, readers return to our publication week after week!
It’s Targeted – With a new issue every week, your ad will be seen again and again by customers in your area! The consistency of the message brings results! Repetition = Recognition
High Visibility – Coffee News® is shared and reused! Ads rotate each week to maximize the visibility and effectiveness of your message. We often get calls saying, where can I find Coffee News, or why does XYZ Restaurant not carry Coffee News!
It’s Local– Coffee News® provides local effective, exclusive and affordable advertising to small and medium- sized businesses.
Free Online Exposure – We not only run your advertisement in our printed editions but suppliment that effort by placing your ad on our web site and Social Media entities. Advertisement benefits only Coffee News can offer.
Q: What is your circulation?
A: Coffee News® is strategically located wherever people are eating, grabbing a cup of coffee, or waiting for service. Look for us in locations throughout the local areas. Some of our locations are restaurants, delis, coffee houses, etc. The remaining 30% are distributed to places where people are known to wait or frequent regularly such as hair salons, doctors offices, dry cleaners, community & senior citizen centers, and town government offices. We also deliver to the airport, regional hospital, and hotels.
Q: Can I subscribe to Coffee News®?
A: You cannot currently subscribe to Coffee News®. It is a free publication distributed primarily at restaurants or any other place where you might have some time to read while waiting.
Q: How often do you publish and where are you distributed?
A: New issues are published weekly. For a current list of our distribution locations, please contact us directly.
Q: How long has Coffee News® been in existence?
A: Coffee News® was originally created and founded by Jean Daum in Winnipeg, Canada in 1988.
Q: Can restaurants advertise in Coffee News®?
A: No. The Coffee News is exclusive to all of our advertisers. Only one business per category can advertise with us at any given time. As a courtesy to all our restaurant and coffee shop distribution locations, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News®. Although most restaurants would love to have an ad,they are disallowed automatically. The reason — a Burger King ad in Coffee News®, for example, would have every McDonald’s refusing to carry Coffee News®. No restaurant would welcome their competitor’s efforts to take away their customers right inside their own premises, so they would naturally kick them out — and Coffee News® too.
Q: How much is an ad?
A: Ads in Coffee News® are less expensive than other repetitive print media so that the small business person can easily afford to advertise. You can advertise in Coffee News® for a fraction of the cost of other media! Remember all ads in Coffee News® are “EXCLUSIVE”, meaning we only allow one type of business in each edition, allowing our advertisers to LOCK OUT their competition!
Q: Why do you recommend that the ad run for at least 13 weeks?
A: Studies have proven that most readers need to see an ad at least 8 times before they are able to remember or “absorb” the message. Many readers do not actually need your product or service at the time they see your ad. It is to our advertisers benefit that their ad is out on our stands and distributed for the public to read for as long as possible. 13 weeks is the minimum length that we recommend. Advertisers that sign on for even longer plans will receive a better response & results from their ad, due to the long term trust & familiarity their ad creates with our readers. A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the Public, the greater and greater your harvests will be. What size harvests do you want to see?
Q: How do I pay for the ad?
A: We accept credit card, cash or cheque. Billing can also be monthly or in installments or annually – depending on the plan you choose.
Q: Do I need to design the ad?
A: No, all ads are designed by a professional graphic artist to insure the most effective impact on the readers. You only provide your logo if desired, and the information that you would like included. For businesses that wish to provide their own pre-designed ad, the ad specs are 2 inches high x 3 inches wide. Black & White. Minimum 300 dpi pdf file with all fonts & graphics embedded is required. Do not place a border around the ad as we use our own border template. Please provide the ad in both pdf and jpg formats for use in both print and online.
Q: Can I change an ad now and then?
A: Yes, there is never a charge for minor ad changes. These can be done over the phone, email or in person.
Q: Can I use my business card as an ad?
A: Yes, but we recommend against it. Business cards make good business cards not effective ads. We will work with You to design an effective ad using your logo and applicable graphics.